🎓 About 51Talk
51Talk is a global online English education platform founded in 2011 and headquartered in Singapore. We provide high-quality 1-to-1 English classes for children and young learners worldwide, supported by professional teachers from the Philippines and North America. As we expand into the US market, we are strengthening our growth and marketing team.
🚀 About the Role
We are hiring a Performance Marketing Specialist / Manager – US Market to lead paid customer acquisition and help build our US business from the ground up.
This role is ideal for a hands-on performance marketer who enjoys testing, analyzing data, and turning insights into measurable growth. You will work closely with Product, Sales, and Operations teams to improve the full acquisition funnel, from reaching US parents to driving registrations, trial bookings, attendance, and paid conversions.
🔑 Key Responsibilities
- Own and optimize paid acquisition campaigns, primarily across Meta, while exploring channels such as Google Ads.
- Develop and test audience targeting, ad creatives, messaging, and landing pages for US parents.
- Manage campaign budgets and improve CPA, CAC, and marketing ROI.
- Optimize the acquisition funnel from traffic and registration to trial booking, attendance, and paid conversion.
- Work with Product, Sales, and Operations to improve lead quality and conversion performance.
- Analyze campaign performance, attribution, and funnel data to identify growth opportunities.
- Build scalable acquisition strategies through continuous experimentation.
🧩 What We’re Looking For
- 3+ years of hands-on performance marketing experience, preferably targeting US consumers.
- Strong expertise in Meta Ads and performance-driven creative testing.
- Proven experience improving acquisition costs and campaign ROI.
- Experience with B2C subscription products, EdTech, or consumer internet businesses is preferred.
- Strong analytical skills and experience with GA4, Meta Ads Manager, and attribution tools.
- Comfortable working independently in a fast-paced, early-stage environment.
- Strong English communication skills.
💼 What We Offer
- Opportunity to build a new US business backed by an established global education company.
- High ownership and direct impact on business growth.
- Collaborative and international working environment.
- Opportunity to experiment with AI-powered marketing and growth tools.
- Fully remote and flexible working arrangement.
📩 Apply Now
If you are a performance marketer who enjoys experimentation, data-driven decision-making, and building growth engines from the early stage, we would love to hear from you.
Apply now and help shape 51Talk’s next phase of international growth.