Sr. Specialist, Content Marketing

About Afiniti

Afiniti's vision is to lead the contact center industry by delivering innovative AI solutions that uniquely enhance customer lifetime value and operational efficiency, earning us the trust of leading consumer companies worldwide. Over the past 16 years, Afiniti’ patented technology has paired customers and contact center agents in real-time based on how well they are likely to interact, leading to better experiences across the entire customer journey. As our products evolve, it is our mission to retain and grow revenue by creating repeatable AI-driven solutions that transition from high-touch managed services to product-led growth.

Afiniti operates throughout the world and has driven billions of dollars of precisely measurable AI value for our telecommunications, banking, insurance, healthcare, and travel customers.

To learn more, visit www.afiniti.com.

About the Role

We’re looking for a creative, strategic, and hands-on Content Marketing Manager to craft compelling stories that build awareness, engage our target audience, and drive demand. You’ll develop and execute multi-channel content strategies spanning thought leadership, brand storytelling, social media, and demand generation campaigns.

As one of the first content hires, you’ll have a high-impact role shaping our voice, narrative, and presence across digital channels—partnering closely with marketing, product, and sales teams to translate complex ideas into engaging, high-performing content. This role offers the opportunity to lead core content strategy for a growing B2B SaaS organization, focused on fintech and customer experience innovation.

Location: Dublin, Ireland (Remote)

Department: Marketing

Reports to: Senior Manager, Demand Generation

Key Responsibilities

• Content Strategy & Creation: Develop and execute SEO-driven content strategies for LinkedIn, brand awareness, and demand generation campaigns that educate, inspire, and convert.
• Demand-Supporting Content: Write case studies, product explainers, industry insights, and customer stories that build credibility and drive ABM and inbound interest.
• Video Strategy & Production: Own the video content strategy and collaborate closely with our creative team to plan, produce, and edit engaging video content for product launches, customer stories, and educational series—from concept to post-production—to enhance engagement and adoption.
• Social Media Management: Own and grow our presence on LinkedIn, Instagram, and X (Twitter), sharing founder insights, fintech trends, and product updates while maintaining a consistent and authentic brand voice.
• Thought Leadership: Develop in-depth, high-quality content (articles, whitepapers, or posts) that establishes domain authority and positions the company as a category leader.
• Cross-Functional Collaboration: Partner with Product, Sales, and Engineering teams to translate complex product capabilities into compelling content that clearly articulates customer value and drives pipeline growth.
• Performance Optimization: Use analytics tools like HubSpot, Google Analytics, and LinkedIn Insights to track and measure engagement metrics, refining content strategy to improve reach, conversion, and lead quality.

Minimum Qualifications

• 3+ years of content marketing or social media experience in B2B SaaS or startup environments.
• Demonstrated success creating high-impact LinkedIn and Twitter content that drives engagement and pipeline.
• Proven ability to develop and manage video strategy in collaboration with a creative or design team.
• Strong SEO knowledge and experience optimizing content for organic search visibility.
• Excellent writing, editing, and storytelling skills, with a strong grasp of brand voice and tone.
• Ability to simplify technical or complex topics into clear, customer-relevant narratives.
• Self-starter with high ownership, creativity, and adaptability; thrives in fast-paced, early-stage environments.
• Understanding of founder and business owner decision-making processes is a plus.

Preferred Qualification

• Experience in fintech or B2B technology marketing.
• Background in content performance analytics (HubSpot, Google Analytics, or social platform insights).
• Familiarity with SEO best practices and keyword optimization for long-form and social content.
• Experience collaborating with designers, videographers, or agencies to scale content output.

Why Join Us

You’ll be a key voice in how our brand tells its story—helping shape our identity, connect with customers, and drive meaningful engagement. This is a unique opportunity to build a content engine from the ground up, working closely with marketing leadership to create campaigns that fuel growth and establish brand authority in the B2B SaaS and fintech space. If you’re passionate about storytelling, digital engagement, and measurable marketing impact, this role is for you.

We believe that richness in diversity is a huge asset for Afiniti. We value both the similarities and differences in everyone who is a part of the Afiniti team. We believe that this diversity builds a stronger organization and is in keeping with the core values of our company. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, related medical conditions, breastfeeding or reproductive health decisions), gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, sexual orientation, personal appearance, genetic information, family responsibilities, matriculation, political affiliation, military or veteran status, or any other category protected under applicable federal, state or local law. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment, including recruiting, hiring, compensation, promotions, reductions in force, or terminations.