Position Purpose
Lead & steward the paid media strategy for assigned product and line of business activities. Drives a cohesive media strategy to support the marketing team's needs at the local, state, and/or national level, builds capabilities to ensure best-in-class media planning and buying practices, manages and optimizes test and learn initiatives and drives innovation across the media ecosystem.
- Lead all aspects of a paid media for assigned product and line of business activities.
- Develop and manage annual paid digital marketing budget across multiple paid channels to ensure optimal performance and positive ROI.
- Liaise with agency partners and publisher partners for all things paid media.
- Collaborate with cross-functionally with brand teams, research, analytics, consumer insights, finance, product to understand objectives, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals.
- Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth).
- .Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes.
- Provide consistent and actionable performance analysis, reporting, and insights that feed back into future strategies and share with key leaders throughout the organization.
- .Identify roles/responsibilities and key stakeholders and develop of ways of working within a matrix organization.
- Performs other duties as assigned.
- Complies with all policies and standards.
Bachelor's Degree in Marketing, related discipline, or equivalent experience required
5+ years cross-channel media experience, including experience with strategic partnerships, structuring and negotiating business deals in digital marketing/advertising industry required
This position is remote within the United States with 10% travel as needed required.
Pay Range: $87,700.00 - $157,800.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
