Ecommerce Performance Marketing Specialist

About eCommerce Smart

We help ambitious brands grow online through smart eCommerce strategy, digital marketing that actually works, and SEO that doesn’t just chase traffic, it drives sales. Whether scaling a Shopify or Magento store, struggling with WooCommerce, or trying to make sense of GA4 and your ROAS (without losing your mind), we focus on client needs and help them grow. We work with startups, scale-ups, and everything in between, offering straight-talking consultancy, hands-on execution, and crafty insights that make their digital channels fly. Fixing product pages, building killer email flows, and making Google love them again - we help them to stop guessing and start growing. Let’s get smart about eCommerce together.

About the role

eCommerce Smart is looking for a sharp, experienced Performance Marketing Specialist to support our growing client base of ambitious ecommerce brands.

This role is perfect for someone who knows how to drive paid traffic that actually converts - across Google, Meta, TikTok, and beyond. You’ll work alongside our strategy team to plan, execute and optimise paid media campaigns with a focus on ROAS, not just reach.

If you’re a freelancer who loves ecommerce, knows their way around a product feed, and speaks fluent CPC/CPA without sounding like a robot, let’s chat.

What you'll do

• Plan and manage performance campaigns across:
• Google Ads (Search, Shopping, PMax, Display)
• Meta Ads (Facebook & Instagram)
• TikTok Ads (optional but a bonus)
• Create and optimise product feeds for Shopping and dynamic ads
• Build multi-channel media strategies that align with client goals, margins, and funnels
• Run A/B tests on ad creatives, audiences, and bidding strategies
• Provide regular performance analysis, insights, and recommendations
• Collaborate with our founder and client teams to ensure alignment and clear comms

What we're looking for:

• 3+ years experience running paid media for ecommerce brands
• Confident in campaign setup, management, and optimisation across key platforms
• Strong understanding of ecommerce metrics (ROAS, CAC, LTV, AOV, etc.)
• Comfortable using GA4, Looker Studio, and ad platform reporting tools
• Experience with Shopify, WooCommerce, or Magento stores (at least one)
• Ability to work independently with clear communication and attention to detail
• Available for 5–15 hours per week, with potential for more based on project flow

Nice to haves

• TikTok Ads or Pinterest Ads experience
• Creative testing (briefing designers, suggesting hooks/messaging)
• Familiarity with Klaviyo or email integration touchpoints
• Previous agency or consultancy experience