Head of Impulse Strategy and Development

Date: Jul 2, 2025 Location: St Albans, GB Place of Work: Remote Company Description We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge). FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company. We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations. Whilst we know that we have delicious products we also know that that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success. We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact. We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences. Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals. About The Role As Head of Impulse Development and Strategy, you will report into the Sales and Trade Marketing Director and be responsible for the development and implementation of the Impulse Strategy to achieve strong market share growth within the channel across the next 3 years and beyond. You will be responsible for creating an optimum Impulse Range (Product/Pack/Price/Case Size) to deliver core distribution growth to deliver the market share requirements as well as unlocking distribution opportunities through current and new customers and distributors (biscuits and confectionary). Working cross functionally is a key element to the sole to ensure alignment on Impulse requirements. Main Responsibilities

• Ensure margin accretive yet competitive pricing and trading terms agreements are created and implemented to deliver growth
• To drive sales and market share within the impulse channel - by developing and executing key strategies to maximise product visibility and availability – including Online.
• Achieve Budgeted tonnage, NSV and GM/GM%
• Collaborate with Marketing and Trade Marketing to activate core and NPD marketing campaigns across wholesale and retail
• Build and maintain strong relationships with all Customer/Distributors including Buying Groups and end Users
• Develop and implement a Strong Push/Pull plan across the channel that has the appropriate product/Price Inc PMP and promotional plan that has been developed for this channel
• Drive new business in sub channels/retailers that currently have no distribution of FBC Channels that are part of the Impulse channel market share read.
• Full cross communication process of all plans to Third parties (e.g SHS and FSS) as well as to direct team and other functions internally.
• Development of all tools needed by Third parties and direct team to support when in the trade
• Develop awareness and capability of Impulse team Including category so FBC become recognized as Category champions and support Plangrams and distribution in depot/vans and in store
• Full Commodity Inflation to be recovered when required, and JBPs to be aligned, and implemented to drive profitable growth with all customers
• Team support and Development. Creation and tracking of Key objectives and Development plans

Who We Are Looking For

• 10 years plus experience in the FMCG Impulse channel
• Strong Analytical skills, communication and negotiation skills
• Strong relationship development skills
• Line Management experience
• Proven track record to develop and implement an Impulse range and strategy including a push/pull approach

Diversity Statement FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.