Senior Marketing Specialist

Department: Marketing & ESG Europe

Reports to: Head of Marketing & ESG Europe

Location: Spain

Position Summary

The Senior Channel & Regional Marketing Specialist is responsible for developing and executing the regional commercial marketing strategy across assigned European markets.

The role translates business priorities into measurable marketing initiatives that accelerate commercial growth, strengthen channel partnerships, support product commercialization and improve customer engagement.

Working closely with Sales, Business Development Managers, Product Management and HQ Marketing, the role acts as the primary marketing business partner for the region, combining strategic planning with operational excellence.

Regional Commercial Marketing Strategy

• Develop and execute annual regional commercial marketing plans aligned with European business objectives.
• Identify regional growth opportunities and recommend strategic marketing investments.
• Manage regional marketing budgets, KPIs and quarterly business reviews.
• Support go-to-market strategies for new products and market initiatives.

Commercial Business Partnership

• Partner with Heads of Sales, Regional Sales Managers, Business Development Managers, Product Management and Technical Service.
• Translate commercial priorities into measurable marketing programmes supporting pipeline generation and revenue growth.
• Support annual sales planning and key account development.

Channel & Partner Development

• Develop Annual Partner Growth Plans with distributors and strategic customers.
• Coordinate Marketing Success Fee (MSF) and Strategic Development Fund (SDF) programmes.
• Lead co-marketing initiatives, installer engagement programmes and partner enablement.
• Measure ROI and recommend optimisation of marketing investments.

Commercial Intelligence

• Monitor competitor activities, market trends, installer landscape and customer insights.
• Provide strategic recommendations supporting regional business decisions.
• Prepare market analysis and benchmarking reports.

Campaigns, Events & Brand Leadership

• Lead integrated campaigns, product launches, exhibitions, installer roadshows and customer events.
• Ensure consistent Jinko Europe branding and communications.
• Coordinate PR, LinkedIn, media relations and thought leadership activities.
• Own event objectives, budgets and ROI evaluation.

Cross-functional Leadership

• Coordinate regional marketing projects across Sales, Business Development, ESG, Product Management, HQ Marketing and external agencies.
• Ensure alignment between regional execution and European strategy.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration or related discipline.
• 6+ years of B2B marketing experience, preferably in renewable energy, PV or industrial sectors.
• Experience in channel marketing, partner development and commercial marketing strategy.
• Strong analytical, project management and stakeholder management skills.
• Ability to independently manage regional marketing plans and budgets.
• Fluent English; additional European languages are an advantage.

Apply now and help shape the future of Solar Energy with JinkoSolar.