Director of Marketing (B2B)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Marketing (B2B) in Poland. This senior leadership role offers the opportunity to build, operate, and scale a high-performing B2B marketing organization focused on demand generation and pipeline growth. You will oversee paid acquisition, creative strategy, full-funnel performance, lifecycle marketing, and organic distribution while managing a cross-functional marketing team. The position requires a strategic operator who can combine deep analytical expertise with hands-on execution, optimizing multi-channel campaigns and budgets. You will play a critical role in driving predictable sales pipelines, improving conversion metrics, and scaling marketing systems across channels. This role is ideal for a performance-focused marketing leader who thrives in a fast-paced, metrics-driven environment and enjoys mentoring a high-caliber team. Accountabilities

• Lead paid acquisition campaigns across Meta, Google, YouTube, and LinkedIn, managing multi-million-dollar monthly budgets.
• Develop and implement creative strategies, directing teams to produce high-performing ads, messaging, and creative assets.
• Manage full-funnel performance from click to booked call, including landing pages, CRO, forms, retargeting, and lead quality initiatives.
• Oversee lifecycle marketing programs including email and SMS campaigns, automated nurture flows, and segmentation strategies.
• Build and execute an organic content strategy across LinkedIn, YouTube Shorts, Instagram, X, and other platforms to enhance lead generation and brand authority.
• Hire, lead, and develop a cross-functional marketing team, implementing SOPs, operating rhythms, and accountability frameworks.
• Collaborate closely with sales to optimize pipeline velocity, conversion, and revenue outcomes.
• Own the marketing P&L, performance roadmap, and strategic growth initiatives.

Requirements

• 5–10+ years of experience in B2B performance marketing, growth, or demand generation.
• Proven track record managing $500K–$3M+ monthly paid media budgets.
• Advanced proficiency in Meta, Google, YouTube, and LinkedIn advertising platforms.
• Strong direct-response copywriting skills and experience developing high-converting creative assets.
• Demonstrated ability to design, implement, and scale full-funnel marketing systems.
• Analytical orientation with fluency in attribution modeling, analytics platforms, and forecasting.
• Experience leading multidisciplinary marketing teams in fast-paced, high-accountability environments.
• Experience with high-ticket B2B funnels, performance agencies, or media-driven organizations is highly desirable.

Benefits

• Competitive total compensation ($350,000+ per year, including base, performance bonuses, and equity).
• Full ownership of a high-impact marketing organization with autonomy to drive growth strategies.
• Opportunity to work in a fast-paced, data-driven, and performance-focused environment.
• Leadership role with direct influence on revenue growth, team development, and marketing innovation.
• Professional development and growth opportunities in a high-performing team culture.

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.