Head of Digital Marketing

This subscription-led, consumer focused, digital healthcare business provides support and treatment to thousands of people across marginalised communities in the UK and globally. They've been established for over a decade and are now scaling at pace across the US, Europe, and Latin America. They're looking for a strategic, data-driven, Head of Marketing to lead growth, take ownership of marketing strategy and delivery, and manage a high-performing team of digital specialists.

In this role, you'll own both strategy and execution across all marketing channels – from paid social and SEO to CRM, content, and community engagement. You'll drive subscription growth, ensure every campaign delivers measurable ROI, and build a team that's aligned, accountable, and delivering results.

About You

• Proven success driving growth in a direct-to-consumer (D2C), subscription-led business and building monthly recurring revenue.
• 3+ years' experience leading a marketing function or department, with a strong track record in digital growth.
• Highly commercial mindset – you treat your remit like your own business, comfortable with targets and making investment decisions that drive profit and growth.
• Comfortable taking smart risks, testing bold ideas, and failing fast – knowing not everything will work, but every experiment should teach you something valuable.
• Fluent in key digital channels (SEO, paid media, CRM, CRO, content, social) and understand how they work together across the customer journey.
• Confident using tools like Google Analytics, Braze, and other reporting platforms to build clear dashboards and communicate performance.
• Decisive and performance-focused, comfortable operating with high expectations – able to recognise strong performance, address gaps quickly, and make tough calls.
• Natural collaborator, comfortable working across remote teams, functions, cultures, and time zones.
• Ideally, experience working in regulated industries (healthcare, telemedicine, finance) where compliance and empathy are key.

What You'll Be Doing

• Partner with the Founder/Director and senior leadership to define marketing strategy that delivers subscription growth and commercial targets across all markets.
• Lead, coach, and coordinate a high-performing team of digital specialists across paid social, SEO, CRM, content, design, and social/influencer marketing.
• Balance strategic leadership with hands-on execution in key channels – stepping into the work where needed while keeping the team aligned and focused.
• Own marketing performance from reach through to leads and paid sign-ups, ensuring every channel and campaign is accountable to clear, commercial KPIs.
• Define and refine the marketing operating model, ensuring each team member has the right dashboards, reporting cadence, and clarity on how they add value.
• Identify opportunities to "move the needle" – from new markets and audience segments to CRO and funnel optimisation – and build business cases for investment in tools and people.
• Oversee and integrate channel activity across SEO, paid media, CRM, CRO, content, and social so efforts compound.
• Work closely with data and analytics tools to create insight-led dashboards that show weekly, monthly, and quarterly performance.
• Collaborate with operational teams to ensure all marketing activity is responsible, accurate, and aligned with organisational values and regulatory requirements.

Where You'll Be Based

This is a fully remote role, although there is a strong preference to being based in the UK.

What's On Offer

• Fully remote working (UK-based).
• Salary in the region of £70,000–£80,000, depending on experience. If you need stretch on this, please still apply and we can discuss what additional value you can bring.
• Opportunity to own marketing strategy and lead a team for a business operating on a global scale, driving real impact in a mission-led organisation.
• A culture built on empathy, impact, and compliance where performance is recognised, success is rewarded, and your work directly improves access to gender-affirming care worldwide.

Next Steps

If you're a strategic marketing leader with experience in D2C subscription businesses, international markets, and managing high-performing remote teams, we'd love to hear from you.

Apply now or contact Tom Fordham for more information.

MET Marketing is acting as an employment agency in relation to this Head of Marketing role.

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