Director, B2B Marketing Enablement & Adoption

Role Overview 

This role is responsible for ensuring that marketing strategies, processes, and capabilities are adopted effectively across the organization. It translates complex concepts into practical, usable guidance and drives consistent execution across teams. 

The focus is on enabling people through training, playbooks, and hands-on support; and, more succinctly, ensuring that new methods of working are understood, adopted, and sustained over time. 

Success in this role is measured not by what is delivered, but by how teams operate differently as a result.   

This role operates in a B2B SaaS environment with complex buying cycles, account-based engagement models, and cross-functional execution. 

Key Responsibilities 

Deliver Strategy & Process into Usable Guidance 

Convert strategy, governance, and operating models into practical, role-based guidance that teams can apply in day-to-day work. Ensure clarity on how to execute within the defined frameworks. 

Design & Deliver Enablement Programs 

Develop and deliver training programs tailored to different audiences, including leadership, regional teams, and channel owners. Support onboarding for new processes, tools, and ways of working. 

Build Playbooks, Toolkits & Self-Service Resources 

Create and maintain playbooks, templates, and guides that enable consistent execution across journeys, channels, and regions. Ensure materials stay aligned with current processes and governance standards. 

Drive Adoption & Behavioral Change 

Define adoption success metrics and track how teams are using new capabilities and processes. Identify gaps, address resistance, and partner with leadership to drive sustained changes in how teams operate. 

Support Execution & Continuous Improvement 

Provide hands-on support during rollout of new capabilities and processes. Gather feedback, refine enablement approaches, and build a community of practice to reinforce learning and adoption. 

What We Are Looking For 

The ideal candidate has driven the adoption of new marketing capabilities in B2B SaaS or enterprise environments where success depends on: 

• Aligning teams around new operating models 

• Enabling account-based and multi-touch engagement strategies 

• Driving behavioral change across distributed teams and the ability to measure change 

Qualifications 

• 6+ years in marketing enablement, transformation, or program leadership 

• Experience driving the adoption of new processes, tools, or operating models 

• Strong background in B2B SaaS or enterprise marketing environments 

• Excellent communication and instructional design capabilities 

• Proven ability to influence behavior across distributed teams 

• Experience supporting complex, multi-stakeholder marketing organizations   

About MODintelechy 

MODintelechy provides managed services to B2B organizations. We work with sales and marketing leaders to drive measurable growth and net revenue retention, often at the intersection of strategy, enablement, and change.  

Location 

Remote, U.S.-based preferred 

Occasional client travel may be required