Location: United States / Remote (International / Global)
Work Model: Full-time Remote (with regular async alignment and scheduled overlap with Asia HQ)
About the Role
OSL is seeking an entrepreneurial, high-output Senior PR & Content Marketing Manager (North America) to serve as our primary brand builder, storyteller, and media strategist across the United States. In this role, you will establish OSL’s presence among US institutional investors, corporate treasuries, and enterprise payment decision-makers, translating cutting-edge PayFi and cross-border stablecoin infrastructure into tier-1 editorial coverage and high-converting B2B content.
Operating on the ground in the US, you will lead our North American PR agency relationships, secure tier-1 media placements, and write institutional-grade thought leadership. While this is an individual contributor role with full strategic and execution ownership, you will collaborate closely with executive leadership in Asia and spearhead major US conference activations.
Key Responsibilities
- North American B2B Content Engine: Authoritative creation of long-form B2B content tailored to US corporate executives, fintech leaders, and institutional clients (whitepapers, deep-dive research, case studies, and C-suite op-eds).
- Tier-1 US Media Relations & Agency Leadership: Direct US-based PR agencies to drive consistent placements, feature stories, and broadcast opportunities across premier business, finance, and crypto outlets (Bloomberg, CNBC, Wall Street Journal, Fortune, CoinDesk, Blockworks).
- Cross-Border Narrative Localization: Translate OSL’s global regulatory milestones and cross-border settlement solutions into messaging that directly addresses the pain points, compliance expectations, and operational realities of US enterprises.
- Flagship US Events & Executive Visibility: Target, secure, and coordinate speaking slots and keynotes for OSL leadership at major North American conferences (e.g., Consensus, Money20/20 USA) and coordinate targeted executive roundtables.
- Pipeline Enablement: Ensure PR and content output directly feed commercial pipeline growth, accelerating inbound interest from institutional clients and enterprise payment partners.
- Global HQ Bridge: Maintain tight alignment with executive leadership and product teams in Asia, driving autonomous execution during US market hours while managing disciplined cross-time-zone collaboration.
Requirements & Qualifications
- 5+ years of B2B content marketing, corporate communications, or PR experience targeting US enterprise, fintech, Web3, or corporate payment audiences.
- Native command of American business English with a published portfolio of executive ghostwriting, technical payment analysis, or institutional research.
- Established track record managing US PR agencies and directly securing tier-1 financial and technology press.
- Proven self-starter discipline with demonstrated success working autonomously in a remote, cross-border organization.
- Solid understanding of digital assets, stablecoins, B2B cross-border settlement, and US market regulatory dynamics.
- Ability to coordinate evening/morning overlap hours with Hong Kong/Singapore time zones.
About OSL
- OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain’s “killer app,” with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors.
- OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure.