Company Description PaidSync.ai is an AI-powered ad management platform that unifies the entire paid media stack across major channels such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads, Reddit Ads, and OpenAI Ads. The platform allows users to manage campaigns through natural language conversation via tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard, eliminating the need to learn new interfaces. PaidSync integrates with key measurement tools including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center to streamline targeting, tracking, and reporting. Users can launch and optimize campaigns, reduce wasted ad spend, set up conversion tracking, build cross-channel reports, and manage Shopping feeds, all with transparent approval workflows where every change is drafted for review before implementation. Built by Ahmed Ashraf, a top 3% Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description This is a full-time remote role for a PPC Strategist at PaidSync.ai. The PPC Strategist will design, launch, and optimize cross-channel paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other integrated networks. Day-to-day responsibilities include conducting account audits, identifying wasted ad spend, refining targeting and bidding strategies, and creating testing roadmaps to improve performance. The role involves setting up and validating conversion tracking using tools like Google Analytics 4 and Google Tag Manager, building clear, actionable reports, and collaborating with internal stakeholders and clients to align campaigns with business objectives. The PPC Strategist will also contribute to product feedback, help refine workflows for AI-driven campaign execution, and ensure all changes are implemented accurately and transparently through PaidSync’s approval process.
Qualifications
- Strong PPC expertise across platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other major paid media channels, including experience with search, shopping, display, and paid social campaigns.
- Proficiency with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, with the ability to set up, test, and interpret conversion tracking.
- Solid skills in campaign strategy, budget allocation, bid optimization, audience targeting, and A/B testing, with a track record of improving ROAS, CPA, and overall account efficiency.
- Experience creating clear performance dashboards and reports, analyzing data to generate insights, and communicating recommendations to technical and non-technical stakeholders.
- Comfort working with AI-powered or automation tools for campaign management, and readiness to provide structured feedback to improve workflows
