Creative Strategist - Paid Social

About The Company:

Join a fast-scaling remote creative agency working with some of the most dynamic D2C brands across the UK and Europe.

You’ll play a pivotal role in shaping creative campaigns that span Meta and TikTok, helping clients grow through data-driven ideas and sharp storytelling.

As Creative Strategist, you’ll sit at the intersection of performance and storytelling, leading creative direction, shaping campaign angles, and turning insights into scroll-stopping ideas.

With a strong emphasis on professional development, you’ll work closely with a high-performing team and have real ownership over creative outcomes and growth strategy.

Key Responsibilities:

• Translate performance data, customer insights, and market trends into creative strategies that drive results.
• Research competitor ads, customer reviews, and cultural shifts to spark new campaign ideas.
• Write clear, actionable briefs for designers and editors to bring your creative concepts to life.
• Lead the end-to-end creative testing process, continuously iterating based on performance.
• Collaborate with the wider team to ensure all creative output aligns with performance marketing goals.

Essential Experience:

• Minimum 2 years in creative strategy or performance advertising, either agency or brand-side.
• Proven experience creating ads for Meta platforms.
• A portfolio showcasing strong direct-response ad campaigns and creative strategy.
• Solid grasp of performance metrics such as CTR, CVR, CAC, ROAS, and MER.
• Skilled in writing creative briefs and providing direction to designers, editors, or content creators.

Salary: £35,000 – £48,000 + 10% Bonus