REPLUG - App Marketing Experts logo

Content & Inbound Marketing Manager (REMOTE)

REPLUG - App Marketing Experts
Department:Marketing
Type:REMOTE
Region:EU
Location:Germany
Experience:Director
Estimated Salary:€60,000 - €85,000
Skills:
CONTENT MARKETINGINBOUND MARKETINGLINKEDIN MARKETINGHUBSPOTB2B MARKETINGSAAS MARKETINGAPP MARKETINGCONTENT EDITINGCONTENT REPURPOSINGMARKETING OPERATIONSPERFORMANCE REPORTING
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Job Description

Posted on: March 6, 2026

REPLUG is a leading mobile app marketing agency helping apps scale through App Store Optimization, Paid Acquisition, Performance-based advertising and Creative Strategy. We work with top brands and ambitious startups, providing data-driven strategies, hands-on expertise, and a no-BS approach to growth.

We are seeking a talented and motivated Content & Inbound Marketing Manager to strengthen execution within our marketing function.

You will work closely with the Head of Marketing to turn existing direction, inputs, and content into polished, consistent inbound output, primarily through LinkedIn and content repurposing.

This is an execution-focused role suited for someone who enjoys turning direction into output and ensuring marketing content is delivered with clarity, consistency, and high editorial standards.

Tasks

Content Execution & Publishing

  • Execute content for REPLUG’s LinkedIn presence and related channels
  • Turn raw inputs (notes, outlines, rough drafts, articles) into engaging and meaningful posts that follow brand guidelines.

Content Editing & Repurposing

  • Repurpose existing long-form content (articles, documents, presentations) into short-form written assets
  • Edit and refine drafts to improve clarity, readability, structure, flow, formatting and consistency
  • Adapt content to suit different formats while preserving the original intent and message

Marketing Operations & Support

  • Maintain content calendars and publishing workflows
  • Manage drafts, assets, and scheduling processes
  • Support HubSpot publishing and basic performance reporting
  • Assist with CMS or landing page updates when needed (copy provided)

Optional responsibilities may include basic coordination or editing of short-form video content and collaboration with designers on visual assets.

What Success Looks Like

  • Content is published consistently and on schedule
  • Output is clear, polished, and aligned with REPLUG’s tone and positioning
  • Existing content is reused efficiently and effectively
  • Marketing execution runs smoothly with minimal oversight
  • LinkedIn becomes a reliable source of relevant engagement and inbound interest over time

Requirements

Must-haves

  • 3+ years of experience in content marketing, inbound marketing, or marketing execution roles
  • Strong B2B background (tech, SaaS, or app industry preferred)
  • Excellent written and spoken English
  • Solid understanding of LinkedIn as a professional content platform
  • Ability to execute effectively from direction, frameworks, and partial inputs
  • Familiarity with HubSpot for content publishing and basic reporting
  • High attention to detail and strong organizational skills

Nice to have

  • Experience supporting founder-led or expert-driven brands
  • Exposure to performance marketing or mobile app marketing
  • Strong editorial judgment and content quality standards

Benefits

  • Remote-first working environment
  • Direct collaboration with senior marketing leadership & founders
  • Education budget (courses, conferences, certifications)
  • A culture built on trust, ownership, and results, not politics
Originally posted on LinkedIn

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