Senior Marketing Manager

Make an impact with Send

As the preferred cross-border enterprise payments provider, we’re on a mission to make global transactions seamless, human, and accessible. Our embedded finance solutions power some of the world’s leading brands, including Woolworths Team Bank, PEXA, Pay.com and BankVic, helping businesses and their customers connect through frictionless, trusted payment experiences.

Everything we do is built on our Strategy House:Purpose: To create globally connected payment solutions that strengthen customer relationships. Vision: To unite companies and customers through seamless experiences that transcend borders. Values: Human First | Customers at the Heart | Own the Outcome | Stronger Together | Raise the Bar.

These values are at the core of how we work, grow, and show up for each other. In 2024, we were recognised by the Australian Financial Review as one of Australia’s Best Places to Work for our commitment to employee wellbeing and creating a culture where people genuinely thrive. As we continue to expand globally, we’re looking for people who are curious, driven, and ready to make an impact — people who want to learn, grow, and be part of something bigger.

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Why you’ll love this role

As Senior Marketing Manager, you’ll lead the strategy, execution, and optimisation of Send’s marketing activity across multiple verticals and regions. You’ll play a pivotal role in defining how we engage and convert our audiences — driving measurable growth across the entire customer funnel.

This is a high-impact, senior role suited to an experienced marketer who thrives in dynamic, growth-focused environments. You’ll blend creativity with commercial rigour, collaborating closely with senior stakeholders to align marketing outcomes with Send’s revenue and strategic goals.

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What’s in it for you

• A workplace with a view – Our Dawes Point office overlooks the harbour.

• Dog-friendly culture – Four-legged friends are always welcome.

• Flexibility that works – Work from home by default and come in when it counts.

• Belonging and celebration – From monthly events to legendary EOFY and EOY parties, we love bringing people together.

• Meaningful perks – ESOP for all, paid “Me Days,” birthday gifts, and health, retail, and lifestyle discounts.

• Support when it matters – Parental leave top-ups ensure you receive your full salary during leave.

• Award-winning culture – Proudly recognised for employee wellbeing and belonging.

-What you’ll do

• Own and lead Send’s marketing strategy across multiple verticals, products, and regions.

• Develop and execute full-funnel, data-driven marketing plans aligned to commercial and growth objectives.

• Design and optimise multi-channel campaigns across paid media, PR, events, ABM, content, and automation.

• Oversee marketing budgets, channel allocations, and performance reporting to ensure activity drives measurable ROI.

• Build strong cross-functional collaboration with Sales, Product, and Partnerships teams to align marketing with revenue and customer goals.

• Shape Send’s go-to-market strategy and influence broader commercial priorities across departments.

• Build and oversee marketing processes and attribution frameworks that connect marketing activity to commercial outcomes.

• Lead campaign execution with a focus on performance tracking, optimisation, and scalability.

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What you’ll bring

• Minimum 8 years’ experience in high-growth businesses, ideally fintech, SaaS, or B2B.

• Deep experience across multiple marketing disciplines — including paid media, performance marketing, PR and comms, event marketing, ABM, campaign operations and reporting, content marketing, email and automation, and SEO.

• Proven ability to lead integrated multi-channel marketing strategies that deliver measurable uplift in revenue.

• Experience managing large budgets and tracking expenditure back to commercial goals.

• Experience working across multiple regions, verticals, and product portfolios.

• Deep understanding of enterprise buying behaviour and how to reach, engage, and convert decision-makers.

• Advanced analytical and data-driven decision-making skills.

• Strong commercial acumen and ability to link marketing activity to business outcomes.

• Exceptional communication skills, attention to detail, and accountability.

• AI-mindset and demonstrable evidence of leverage AI tools and agents to deliver efficiency & impact.

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Core skillsetStrategy development

• Create marketing strategies aligned with business objectives, market insights, and performance data.

• Build data-driven marketing plans that link channels, tactics, and activations to commercial results.

• Develop attribution and reporting frameworks that integrate with sales performance.

Leadership and people management

• Manage and mentor a marketing team, building capability and progression pathways.

• Foster collaboration, accountability, and excellence in execution.

Collaboration and cross-functional influence

• Partner with senior leadership (C-level and heads of department) to ensure marketing initiatives directly support company revenue targets.

• Drive alignment and shared ownership across departments.

Executional excellence

• Oversee marketing execution across multiple projects and stakeholders.

• Optimise for efficiency, scalability, and measurable outcomes.

• Actively identify and remove barriers to success.

Channel mastery

• Deep expertise across digital, offline, and partner marketing channels.

• Manage channel budgets and dynamically reallocate based on performance and opportunity.

Brand guardianship

• Oversee Send’s brand governance and ensure consistent brand execution.

• Manage brand reputation and anticipate potential risks across internal and external stakeholders.

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Career pathways at Send

Many of our team members have grown their careers here, and this role is a springboard into strategic leadership roles across Marketing and Commercial. While progression depends on performance and business needs, the skills you gain here can open doors to:

• Head of Marketing or Director-level roles in high-growth fintech environments.

• Deep expertise in demand generation, brand strategy, and global go-to-market execution.

• Opportunities to lead cross-functional growth programs and influence Send’s strategic direction.

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An inclusive place to grow

We know diverse teams build better solutions. Research shows women and underrepresented groups often hesitate to apply unless they meet 100% of the requirements, but we encourage you to apply even if you meet some. We care about your potential, passion, and perspective, not just what’s on paper.

We’re building something ambitious — and we’d love for you to be part of it. Apply now and let’s start the conversation.