Marketing and Launch Manager

Marketing & Launch Manager (Remote, Full-Time)

Are you energized by launches, obsessed with marketing, and love leading projects to deliver high-impact results under pressure? Then this role might be your dream job.

About Sigrun

I’m Sigrun, a business mentor and CEO of a multi-7-figure online education and coaching company on a mission to accelerate gender equality through female entrepreneurship.

Over the past 11 years, I’ve helped over 10,000 women across the globe start and scale their online businesses, generating more than €20M in total revenue. My company is known for top-tier programs like SOMBA® Kickstart, Momentum 360°, and Red Circle, and we currently generate €3M in annual revenue.

Now, I’m focused on our next big milestone: reaching €4M in annual revenue.

To get there, I need a rockstar Marketing & Launch Manager who’s ready to own our marketing execution and thrive in a business where launches are the heartbeat of everything we do.

About the Role

This is not a traditional marketing role. You won’t just “run campaigns” — you’ll be at the center of every launch, from planning and production to debriefing and optimization.

From high-converting webinar promotions to our signature sales and launch workshops, our high-stakes Christmas launch, and funnel optimization, you’ll be the go-to person for making sure every single launch is on time, aligned, and delivers results.

You’ll manage a talented team of creatives and implementers — including copy, tech, and design — while I remain the lead strategist. Your role is to bring clarity, momentum, and excellence to all moving parts.

This is a hands-on leadership role for someone who lives and breathes marketing, loves juggling complexity, and thrives under the pressure and excitement of a launch environment.

Is This You?

• You’ve led multiple 5- to 6-figure launches and know how to handle the pace and pressure
• You’ve got at least 5 years of marketing experience, with 2+ years managing people, projects, or cross-functional teams.
• You’re a “get it done” leader who’s also highly organized and detail-oriented.
• You have strong project management skills and love setting timelines, creating checklists, and making things run smoothly.
• You’re confident in managing a marketing team and holding everyone accountable to deadlines and quality.
• You get energized by tracking launch performance, solving problems fast, and adapting quickly.
• You enjoy learning new tools and platforms and are always looking for a better, faster, smarter way to get results.

This is NOT for you if:

• You only have experience with evergreen or traditional campaigns — not high-pressure launches.
• You don’t like juggling multiple projects or managing fast-moving deliverables.
• You need to be told what to do or reminded frequently.
• You’re not comfortable working evenings or weekends during a launch (we all step up when it matters most).
• You’re planning to start your own business or already have a side hustle.
• You prefer sugar-coated feedback over clear, kind, and direct communication.
• You’re not looking for a long-term role where you can grow and lead

What You’ll Own

• End-to-End Launch Management: Create detailed project plans and lead our launch cycle from start to finish — planning, prepping, executing, debriefing.
• Team Coordination: Manage the marketing team’s output across copywriting, design, video, tech, and paid ads — ensuring each piece is done with excellence and on time.
• Campaign Execution: Execute marketing plans for launches, workshops, webinars, and events — including emails, pages, funnels, automations, and social.
• Performance & Debriefing: Track results daily during launch periods, and lead post-launch debriefs to improve outcomes.
• Marketing Projects: Help manage special projects like event promotion, list growth, and reputation-building campaigns.

Current & Upcoming Marketing Priorities

• Prepare and execute our signature Launch Workshop (end of July)
• Plan and promote our Christmas launch (our most important campaign of the year)
• Create and execute a campaign for our live event on October 17–18
• Support and improve our social media and content marketing strategy
• Coordinate marketing content around our podcast revival and key evergreen assets

Requirements

• 5+ years of marketing experience, with at least 2 years managing projects and people
• Proven experience managing 5- to 6-figure launches
• Excellent written and verbal communication skills
• Project management expertise — from timelines to task delegation
• Experience in digital marketing channels: email marketing, social media, funnels, analytics
• Comfortable using: ActiveCampaign, Google Docs, Slack, Asana, WordPress, Zapier
• Bonus if you’ve used: Airtable, High Level
• Based in or able to work during GMT/BST/CET time zones
• Bachelor’s degree in Marketing, Business, or related field preferred

About Team Sigrun

We’re a high-performing, fully remote team with an entrepreneurial spirit and international flair. Based across Europe, we work flexibly but stay aligned in the CET/GMT time zones.

Our company values:

• Excellence – Always raising the bar
• Impact – Creating meaningful change
• Tough Love – Kind, direct, and honest
• Surprise & Delight – Making business joyful
• Integrity – Doing what we say

What’s In It for You

• Work directly with a visionary CEO in a high-impact role
• Lead marketing execution for a purpose-driven company
• Remote role with occasional travel to Switzerland
• Long-term position with room to grow, shine, and lead
• Be part of a team helping women around the world build businesses

What Do Our Team Members Say

• Working on Team Sigrun is a unique experience. We work independently, with dedication, and support each other to give our students the best experience possible. Here, you can make a real impact while gaining valuable experiences that help you grow beyond your current self. - Ina
• Working at Sigrun is truly rewarding. I see firsthand how my efforts help women launch and grow their businesses, reach their goals, and expand their horizons. Being part of their journey is incredibly inspiring. At the same time, I'm growing too - developing my leadership skills, becoming a version of myself I'm proud of, and achieving things I couldn't have done alone. - Natasha
• Joining Team Sigrun has done more than just transform my professional life - it has also helped me grow immeasurably as a person. Working with a hugely inspiring team, and witnessing first-hand how Sigrun’s teachings change the lives of her clients, is a remarkable experience that I cherish. This is an environment unlike any other, and the opportunities and potential for further evolution feel endless. - Greg  
• Working with Sigrun has been one of the most formative experiences of my career. I joined the team in 2018, and over the years I’ve watched the company scale from a few team members to an international operation. What’s rare is the level of trust and autonomy Sigrun gives, no micromanaging, just a clear vision and the freedom to do your best work. She’s a forward thinker, always many steps ahead, and genuinely cares about impact, especially for women in business. I’ve learned so much from being part of the team and met many amazing people along the way. - Joe

How to Apply

Think this could be you?

👉 Fill out this application form and include a 2-minute video introducing yourself and why you're the perfect fit for this role.

Deadline: June 20, 2025 (We may extend or shorten the deadline based on candidate fit).

Let’s build something impactful together.

— Sigrun