Performance Marketing Analyst

The Matchbox is seeking a performance-driven digital marketing specialist with deep experience in tracking, analytics, and full-funnel paid media strategy. This role owns conversion tracking infrastructure, campaign optimization, and data-driven reporting across Google, Meta, TikTok, and related platforms. This is a contract position.

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KEY RESPONSIBILITIES

• Set up and manage Google Tag Manager containers, including tags, triggers, and variables for web and landing page events.
• Implement and validate conversion tracking across paid media channels (Google Ads, Meta, TikTok, Reddit), ensuring accurate data flow into platform pixels, GA4, and CRM or marketing automation tools.
• Build, optimize, and scale Google Ads campaigns (Search, Display, YouTube) for lead generation and full-funnel objectives, including keyword strategy, bidding, and audience targeting.
• Develop and manage full-funnel paid media strategies, from awareness and consideration to conversion and retargeting, with a focus on measurable ROI and lead quality.
• Define measurement plans and custom KPIs in partnership with clients, aligning tracking and reporting with specific business goals and sales processes.
• Pull, clean, and synthesize data from multiple client sources (ad platforms, analytics tools, CRM, and internal reports) into cohesive performance narratives.
• Build and maintain Looker (or similar BI) dashboards to visualize performance, monitor trends, and surface insights across channels and funnels.
• Proactively analyze trends in campaign data (CTR, CPC, CPA, ROAS, conversion rate, lead quality) and recommend optimization actions.
• Develop and present clear, actionable performance reports to clients on a regular cadence, translating complex data into strategy recommendations and next steps.
• Collaborate with internal teams and clients on landing page testing, creative strategy, and funnel improvements to increase conversion rates and lower acquisition costs.

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REQUIRED SKILLS AND EXPERIENCE

• Strong hands-on experience with Google Tag Manager and GA4, including event tracking, custom dimensions, and debugging tools.
• Extensive Google Ads experience managing search, display, and video campaigns for lead generation or B2B/B2C performance marketing.
• Proven track record setting up and optimizing conversion tracking and pixels in Meta Ads Manager, Reddit Ads Manager, and TikTok Ads Manager.
• Demonstrated full-funnel marketing and lead generation experience, including audience segmentation, retargeting, and multi-touch attribution awareness.
• Experience building and maintaining Looker (or similar BI/analytics) dashboards and marketing KPI scorecards.
• Advanced analytical skills with the ability to interpret data, identify trends, and translate insights into concrete campaign strategies.
• Comfortable defining and reporting on custom KPIs tied to client business outcomes (e.g., qualified leads, pipeline, revenue, ROAS, CAC).
• Strong communication and presentation skills, with experience explaining technical tracking setups and performance results to non-technical stakeholders.

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PREFERRED BACKGROUND

• 3–5+ years in performance marketing, digital marketing analytics, or a similar role focused on paid media and measurement.
• Experience working with B2B or high-consideration funnels where lead quality and downstream impact matter as much as volume.
• Familiarity with CRMs and marketing automation platforms (e.g., HubSpot, Salesforce, or similar) for connecting campaign data to pipeline metrics.