Brand Designer – Skincare E-commerce

This role is ideal for a creative professional with a strong background in brand design and art direction, particularly within the skincare and e-commerce sectors. You will play a pivotal part in shaping the visual identity of a new skincare start-up, ensuring the brand stands out in a competitive market. The position involves evaluating and refining existing brand guidelines, understanding the brand’s story, and translating it into compelling visual assets across digital and print platforms. You will collaborate closely with stakeholders to ensure all creative outputs align with the brand’s core values and marketing strategy. Deliverables

• Assess and refine comprehensive brand guidelines, including logos, typography, colour palettes, iconography, and imagery.
• Develop brand mood boards and art direction guides to inform all creative outputs.
• Create photography and video briefs tailored to the brand’s visual identity.
• Provide creative direction for website and social media assets, ensuring consistency across all channels.
• Conceptualize and guide campaign visuals and content, including product photography direction.
• Collaborate with marketing teams to ensure alignment with the overall marketing strategy.

Requirements

• Proven experience as a brand designer or creative director, preferably in skincare, beauty, or e-commerce.
• Strong portfolio demonstrating expertise in brand development, art direction, and visual storytelling.
• Proficiency in Adobe Creative Suite and other relevant design tools.
• Excellent understanding of current design trends in the skincare and e-commerce industries.
• Ability to interpret and enhance existing brand guidelines.
• Strong communication and collaboration skills.
• Experience creating briefs for photography and video production.
• Attention to detail and a passion for creating distinctive, memorable brands.
• Availability for a short-term project with potential for future collaboration.

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