Fractional Growth & Conversion Partner

Commission-only | Fractional | Startup-friendly

A modern, ethical, commission-only growth role for someone who knows how to build trust, open the right conversations, and help a distinctive startup convert the right kind of work.The role

2 a ’T’ Consulting is looking for a Fractional Growth & Conversion Partner to help bring in the right leads, open the right conversations, and turn genuine fit into paid work.

For the right person, this is not just a role to step into, but a chance to help shape how 2 a ’T’ grows in a way that reflects their strengths and instincts.

This role is about helping the right people feel:

• understood 

• safe enough to act 

• clear on the problem 

• confident that the first step is practical, contained, and worth taking 

This is not about aggressive sales.

It is not about generic lead generation.

And it is not about pushing people into calls they do not want.

The work of 2 a ’T’ sits where operations and people meet - helping leaders and organisations move from chaos to clarity in a way that is human, commercially grounded, and built to last.

What makes this different

We are not selling hype, pressure, or generic consulting.

We are building a modern, ethical growth system for a startup brand that believes:

• clarity creates momentum 

• good structure gives people freedom 

• small, well-chosen changes beat massive overhauls 

• trust matters more than pressure 

• people buy when they feel seen, not sold at 

What you’ll be doing

• identify high-fit prospects, partners, and referral routes 

• build and manage a focused outreach pipeline 

• start warm, relevant, trust-led conversations 

• qualify leads before they enter the next stage

• help shape an outreach and conversion approach that fits the brand 

• use offers, hooks, pain points, and thought leadership already developed 

• spot what messaging is resonating and feed that back into the business 

• help grow both direct sales and referral-led opportunities 

• support the development of a repeatable, ethical conversion system 

What this role is not

• spammy outreach 

• mass messaging for the sake of activity 

• pressure-led sales tactics 

• booking calls that should never have been booked 

• selling work that is not a fit 

• turning 2 a ’T’ into a generic consultancy brand

Who this role is for

This is for someone who:

• is good at relationship-led sales or business development 

• understands trust, timing, nuance, and buyer psychology 

• dislikes traditional hard-sell tactics 

• likes startups, small brands, and building things properly 

• is happy working fractionally or alongside other work 

• wants upside through commission 

• can balance warmth with commercial clarity 

• believes in better ways of selling 

• would rather build something thoughtful than grind through stale outreach 

Ideal candidate persona

This person is likely to be:

• commercially sharp, and emotionally intelligent 

• persuasive without being pushy 

• calm, credible, and self-directed 

• comfortable with ambiguity and early-stage business 

• bored by old-school sales scripts 

• naturally good at reading people and spotting fit 

• strong at follow-through 

• energised by meaningful work, not just targets 

They may be:

• a fractional business development person 

• a former account manager or partnerships lead 

• a consultant with a natural sales instinct 

• someone in a commercial role who wants a second income stream 

• someone who has sold services before and wants a more human, intelligent brand to represent 

Not the right fit

This role is probably not for someone who:

• relies on volume and pressure to create results 

• wants a rigid structure and fixed salary from day one 

• needs a script more than they trust their judgment 

• sees sales as persuasion first and understanding second 

• would rather chase anyone than build trust with the right people

Why this role matters now

The market is cautious. Buyers are protecting budget, nervous about change, and overwhelmed by noise.

That means this role is not about chasing meetings for the sake of activity. It is about helping the right people feel understood, creating clarity where there is friction, and making the next step feel lighter, safer, and worth taking.

At 2 a ’T’, growth should feel the same way the work does: human, trust-led, and built properly. Less pressure. More clarity. Less noise. More meaningful movement.

Compensation

Commission-only to start, with percentage agreed based on the type of work sold.

Suggested starting model:

• 10% on directly sourced and closed paid services 

• 5% on upsells within 6 months from clients they originally brought in 

• 15% on low-ticket digital products or smaller paid tools they directly sell 

Commission paid on cash received, not just signed work.

What this role offers

• the freedom to shape the role around your strengths, rather than stepping into a rigid brief 

• the opportunity to help build this side of 2 a ’T’ properly from the ground up 

• real autonomy, trust, and space to use your judgment 

• a partnership built on capability, mutual respect, and shared standards 

• the chance to grow a brand that believes in a better, more human way of doing business 

• direct upside through commission, with room for the role to evolve as the business grows 

• work that is thoughtful, commercially meaningful, and different from standard sales roles