Expert Ad Creative Strategist/Copywriter

We're seeking an already experience Creative Strategist who's either:

a. Worked directly for DTC brands

b. Worked for ad creative agencies

You'll be the lead creative strategist for the agency, working with some of Australia's largest 8 & 9 figure brands.

This role isn't for new or unexperienced people, we're seeking someone that's already in this in industry that's mad about creative strategy & copywriting.

• Must have 2+ years of Experience. 
• Must be able to read and conceptualise facebook ad account data

Role Breakdown: 

• Competitor and audience research for clients’ creative foundations
• Brainstorming UGC ad angles and hook variations weekly
• Develop creative strategy for UGC & Static ads
• Concept ideation, creative briefing and storyboard writing for our UGC creators. Develop original ideas, iterations and A/B test concepts
• Keeping a pulse on the industry to find out what’s working (and not working) for others, ad policy updates etc. Use this alongside your own ideation to inspire creative concepts.
• Work alongside the clients media buyer in research and developing ideas
• Use performance insights to inform future creative approaches and ideas
• Utilise tools such as Atria, Foreplay, Triple Whale, Motion etc. to brainstorm ideas with the team and constantly iterate winning creatives.
• Be apart of all team onboarding calls & host strategy calls with new clients 
• Daily communication with team
• Weekly updates to clients 
• Bi-weekly calls 

Skills and Experience:

• Experience both ideating and delivering creative ideas, with a portfolio of relevant work
• An understanding of TikTok creative best practices as well as data-driven creative thinking
• Cultural curiosity. One eye on what’s working now and one eye on what trends are coming in the space which could inform future ideas
• Can function as an individual creative and as a team player
• A collaborative mindset
• Excellent oral and written communication skills

What you’ll Experience:

• Fully remote work
• You're a Team Member, not an “employee”
• Efficient workflows, systems and processes
• All the training and support structure you need
• Huge potential to grow via education/consulting paid by me - if you recommend a course, I will pay for it 

Compensation:

• Will discuss

I really want to break through the stigma associated with advertising agencies and build and agency that drives results where every experience with a client is positive and the working relationship extends past 12 months.