Digital Marketing Content Specialist

Our client is a global digital marketing agency offering a great opportunity for a creative, data‑driven Digital Marketing Content Specialist to design and deliver high‑impact digital experiences that drive brand awareness, customer acquisition, and measurable business growth.

They work within a range of sectors to include retail, fintech, techology.

This role brings together UX thinking, AI‑powered content creation, and performance marketing to maximise campaign impact and efficiency. This position is temp-2-perm and fully remote. (Please note that you need to be UK based)

What You’ll Be Doing_Content Creation, UX & Experience Design_

• Create and optimise engaging digital content across video, blogs, emails, landing pages, and social media
• Use AI tools to generate, refine, and scale content while maintaining brand voice and quality
• Develop effective prompts and workflows for AI‑assisted content creation
• Collaborate on UX and customer journey design to improve engagement and conversion
• Ensure brand consistency across all communications

Campaign Strategy & Optimisation

• Plan, execute, and optimise integrated, multi‑channel marketing campaigns
• Use data insights to shape audience segmentation, targeting, and messaging
• Set KPIs and continuously optimise performance to maximise ROI

Automation & Innovation

• Implement AI and marketing automation solutions to improve efficiency and scalability
• Test new tools, formats (including video), and approaches to enhance campaign performance

Paid Media & Performance Marketing

• Manage paid digital channels including Google Ads, PPC, and paid social
• Own budget allocation, tracking, and forecasting

Collaboration & Growth

• Support PR initiatives and the wider customer journey
• Collaborate cross‑functionally and mentor a Campaign Executive

What We’re Looking For

• Proven experience in campaign or demand generation roles (SaaS, tech, or B2B preferred)
• Strong content creation skills, including video and AI‑assisted production tools
• Experienced in Adobe InDesign/Photoshop/Illustrator, Canva, Premier)
• Solid understanding of UX principles and customer journey optimisation
• Experience with marketing automation and CRM platforms (e.g. Pardot, Salesforce)
• Strong Google Ads and analytics expertise
• Excellent copywriting, creative thinking, and project management skills
• Commercial mindset with experience managing KPIs and budgets

Please send CV and portfolio stating your salary expectations.