Company: Go Blue Tours
Location: Remote — United States (open to candidates in any U.S. time zone)
Job Type: Full-Time
Reports To: Managing Director
Compensation: $55,000 — negotiable based on experience
We're hiring a Digital Marketing Specialist to own the day-to-day execution of Juniper Tours' digital marketing: social media, paid advertising, SEO and content, email, and lead reporting.
This role is fully remote and open to candidates anywhere in the United States. Our home office is in Middleton, MA, but the team works asynchronously and we don't require you to be in a particular time zone — we care that the work gets done and that you're reachable when it matters.
This is not an entry-level role! You'll be running live ad budgets and publishing content under our brand name from your first month. We're a small team, so there's no one above you writing the playbook — you'll be building it as you go, with direct access to the Managing Director.
If you have two or three years under your belt, you've personally managed campaigns rather than assisted on them, and you're ready to own a channel end to end instead of waiting for approval on every decision, this is a good next step.
These are the core of the job:
- Social media. Own Instagram and Facebook end to end — content calendar, captions, posting, community engagement, and growth. Our destinations photograph beautifully; your job is to turn that into an audience.
- Paid advertising. Plan, launch, and optimize Google Ads and Meta Ads campaigns — targeting, budgets, creative briefs, and performance reporting.
- SEO and content. Keyword research, on-page optimization, blog posts, and website copy that brings in qualified organic traffic.
- Email and CRM. Build and send campaigns in HubSpot, maintain clean lead and client records, and set up nurture sequences that support the sales team.
- Reporting. Track organic traffic, PPC performance, email engagement, leads, and booking conversions — and tell us what the numbers mean, not just what they say.
- Keep website content current (we'll show you our workflow — you don't need to be a developer)
- Produce supporting marketing materials: brochures, one-pagers, promotional content for sales
- Coordinate with outside designers, photographers, and developers as needed
- 2–5 years of hands-on digital marketing experience. You should be able to walk us through campaigns you personally ran.
- Social media ownership, not just support. You've run a brand account — planned the calendar, written the captions, shot or sourced the visuals, and watched the numbers.
- Direct experience with Google Ads and/or Meta Ads — building campaigns, not just reading the reports
- Working knowledge of HubSpot or a comparable CRM/marketing platform
- Real SEO experience: keyword research, on-page work, content that ranks
- Strong writing. A meaningful share of this job is producing polished, on-brand copy for a luxury audience.
- Comfort with marketing data and analytics — you should be curious about why a number moved
- Familiarity with AI tools and how they fit into SEO, content, and campaign work
- Highly organized, able to juggle several projects without dropping details
- Proven ability to work remotely: you manage your own calendar, communicate proactively in writing, flag problems before they become emergencies, and don't need someone looking over your shoulder to stay productive
- A reliable home work setup — dependable internet and a space where you can take video calls
Nice to have: travel, luxury, hospitality, or high-end consumer marketing experience. Google Workspace and Meta Business Suite fluency. Basic comfort editing website content in a modern CMS or codebase (we use Next.js and GitHub — no development experience required).
A bachelor's degree in marketing, communications, business, or a related field is required.
Applicants must be authorized to work in the United States. We are not able to sponsor work visas at this time.
- You're looking for your first marketing job out of school. We don't have the bandwidth to train someone from zero, and you'd be set up to struggle.
- This is a mid-level specialist role at a small agency, and compensation is scoped accordingly. If you're currently at a manager or director level, this is likely a step down in both pay and scope. You need an established team, existing playbooks, or layers of approval to do your best work.
- Remote work has been hard for you before. There's no office to walk into and no daily standup to keep you on track — the structure has to come from you.
- Fully remote, from anywhere in the U.S., with real flexibility in how you structure your day
- Direct ownership of real budgets and channels, with visible impact on the business
- Working on a genuinely interesting product — luxury travel, beautiful destinations, strong creative material to work with
- Direct line to the Managing Director; no bureaucracy
- Room to grow scope as the brand grows
