Creative Strategist

A fast-growing DTC brand in the beauty and wellness space is on a mission to become one of the most innovative and sustainable names in the industry. With strong momentum, a performance-first mindset, and a clear vision for scaling through world-class creative, the brand is seeking a Creative Strategist to own the entire creative strategy engine and help take paid social performance to the next level.

YOUR MISSION

The Creative Strategist will lead the development of data-informed, insight-driven ad campaigns that drive revenue and brand equity. From researching customer psychology to developing scroll-stopping scripts, managing creators, and analyzing performance, this role is built for someone who thrives on creative experimentation and performance marketing.

This is a remote, full-time contractor position with flexible hours and a strong emphasis on performance-based growth.

WHAT’S IN IT FOR YOU

• Performance-Based Bonuses: Earn a percentage of ad spend from successful campaigns
• Global Flexibility: Work from anywhere while collaborating with a high-performing team
• Ownership Path: Opportunity to grow into Head of Creative or even CMO
• Creative Freedom: Autonomy to test, iterate, and scale creative ideas
• Fast-Moving Environment: Work directly with the founder and operators behind 8–9 figure DTC brands

WHAT YOU’RE GETTING INTO

• Build ad strategies rooted in deep customer research and market insights, consistently launching creatives that contribute directly to revenue growth and ROAS.
• Conduct structured creative research, including ad library reviews, competitor analysis, and audience listening, to uncover high-impact hooks, emotional triggers, and objections.
• Write compelling, direct-response ad scripts and copy that increase click-through rates, engagement, and conversion across Meta, TikTok, and other paid platforms.
• Create detailed, actionable briefs for editors, designers, and creators that streamline production workflows, reduce turnaround time, and ensure output quality.
• Analyze ad performance to identify winning elements and patterns, then systematically iterate and scale creatives that deliver measurable impact.
• Design and execute creative strategies for new product launches to generate immediate traction, high engagement, and strong conversions.
• Work on creating briefs for UGC creators, providing direction and feedback to ensure delivery of authentic, high-performing ad content.
• Align closely with the founder and media buyer to ensure all creative output supports key business objectives and contributes to performance growth.

WHO YOU AREExperience: 2+ years in a high-performing creative strategy role, preferably with a top creative agency or scaling DTC brand

Performance-Driven: Strong command of Meta Ads Manager, ads libraries, and performance metrics

Creative Thinker & Executor: Can balance big-picture creative vision with hands-on execution and tactical output

Highly Organized: Able to manage multiple creative workflows and deliverables without missing a beat

Excellent Communicator: Clear, confident, and direct—especially when articulating creative rationale or giving feedback

Proactive & Hungry: Always testing, learning, and iterating—never complacent

Bonus Points If You Have

• Background in skincare, wellness, or beauty categories
• Network of high-quality UGC creators or affiliates
• Experience with TikTok Shop or short-form video content

WHAT SUCCESS LOOKS LIKE30 Days: Onboarded, fully immersed in brand tone, creative systems, and first briefs delivered

60 Days: High-performing ad concepts live, iterating on early winners

90 Days: Building scalable frameworks, driving measurable growth, and leading creative direction

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

1. A brief conversation to discuss your background, experience, and alignment with the role
2. Call with the founding members to learn more about the brand’s vision and discuss how you can contribute to their mission
3. You’ll be given a relevant task to showcase your skills and approach to creative strategy
4. A final interview to discuss your task, answer any questions you may have, and explore how you’ll contribute to the team’s success.