We're partnering with a fast-growing, subscription-led women's health and wellness brand that's transforming the way women approach their health through science-backed nutrition.
Following significant growth, they're looking for an experienced Head of Growth to lead customer acquisition, subscription growth and digital performance across the business. This is a high-impact leadership role with the opportunity to shape the company's growth strategy while working directly alongside the founders
The Opportunity
This is a commercially focused role for someone who combines strategic thinking with hands-on execution. You'll own the end-to-end growth strategy, driving customer acquisition, optimising the subscription funnel and maximising recurring revenue across multiple digital channels. Initially, you'll oversee an external performance marketing agency, while having the expertise to bring media buying in-house as the business continues to scale. It's an opportunity to build and shape the future growth function of an ambitious direct-to-consumer brand.
What You'll Be Doing
- Develop and execute the company's digital growth strategy
- Drive customer acquisition and subscription growth across paid and organic channels
- Manage and optimise paid media activity across Meta, Google and TikTok
- Own conversion rate optimisation across the website, landing pages and subscription journey
- Analyse performance data and key commercial metrics including CAC, ROAS, LTV, MRR and churn
- Lead lifecycle marketing across email and SMS to improve customer retention
- Manage external agency partners while building internal growth capabilities over time
- Work closely with the founders to influence commercial strategy and business growth
What We're Looking for
- 5+ years' experience in growth marketing, performance marketing or digital marketing within a DTC environment
- Proven experience scaling subscription-based consumer brands
- Hands-on expertise across Meta Ads Manager, Google Ads and TikTok Ads
- Strong understanding of customer acquisition, conversion optimisation and retention marketing
- Experience managing external agencies and performance marketing budgets
- Proficiency with Shopify, GA4, Klaviyo and the wider e-commerce ecosystem
- Commercially minded, analytical and comfortable working in a fast-paced, entrepreneurial business
