Job Title: Lead of Performance
Location: Fully Remote (UK, EU, or North America)
Commitment: Full time. UK/EU timzone. If based in North America, Eastern or Central hours are preferred to ensure strong overlap with our Europe-based team.
Reports to: Co-founder (Ali)
Salary Range: Dependant on experience
About Adcrate:
Adcrate is a fast-growing, AI-driven performance marketing agency helping eCommerce and digital product brands scale through creative that converts and paid media that performs. We combine data, testing, and bold ideas to drive real growth for our clients.
We’re a fully remote team of strategists, video editors, and performance experts spread across the globe - agile, ambitious, and always experimenting. We move fast, stay curious, and genuinely care about doing great work.
The Role
As our Performance Lead, you'll play a key role in driving performance across the agency. You'll oversee a portfolio of high-priority client accounts while leading the Performance team, setting standards, improving processes, and ensuring we continue to deliver exceptional results for our clients.
Working closely with Creative Strategists and the wider leadership team, you'll take ownership of how the Performance function operates, helping to build scalable systems, improve efficiency, and develop a high-performing team.
What You’ll Be Doing
Own Key Client Accounts
- Own performance across a portfolio of key client accounts, flexed based on capacity and scope.
- Lead the strategic direction, media-buying decisions and overall performance approach across those accounts.
- Take ownership of client-facing performance conversations.
- Act as the first point of escalation for performance-related challenges.
- Maintain a strong focus on account ownership and direction, while remaining hands-on where needed.
Lead the Performance Team
- Lead, manage and develop the Performance team.
- Own regular 1:1s, workload planning, prioritisation and individual development.
- Support Performance Managers to operate independently across their accounts.
- Coach the team on client communication, decision-making and proactive account ownership.
- Set clear standards for output quality, accountability and how Performance Managers operate.
Own Performance Systems and Processes
- Take ownership of how the Performance function operates day to day.
- Improve and standardise reporting, scorecards, performance tracking and QA workflows.
- Strengthen account onboarding, ad-building processes, advertorial workflows and whitelisting processes.
- Identify inefficiencies, gaps and areas where time is being lost across the team.
- Build systems that prevent recurring problems rather than repeatedly reacting to them.
- Drive the adoption of AI and automation to improve reporting efficiency and reduce time spent on manual tasks.
Drive Proactive Performance Strategy
- Move the team beyond reactive optimisation towards proactive performance ownership.
- Lead initiatives such as account health checks, advertorial strategy and whitelisting.
- Regularly review account performance across the agency and identify opportunities earlier.
- Set the standard for how performance should be run across all client accounts.
- Ensure risks, opportunities and performance challenges are identified before they become bigger issues.
Collaborate Across the Agency
- Work closely with Creative Strategists and Account Managers to solve account-level challenges.
- Bring performance insights into creative strategy discussions and wider client planning.
- Support the wider team with complex performance-related issues where needed.
- Contribute to leadership discussions, scorecards and higher-level performance tracking.
What We're Looking For
- 5+ years' experience in performance marketing or media buying (agency experience preferred).
- Expert knowledge of Meta Ads and TikTok Ads, with a strong understanding of creative strategy.
- Experience leading or mentoring Performance Managers or paid media teams.
- Strong commercial and analytical mindset, with the ability to turn data into actionable insights.
- Excellent communication skills, both internally and client-facing.
- Passion for building systems, improving processes and driving operational excellence.
- Experience implementing AI tools or automation within marketing workflows is a bonus.
- Experience across Google Ads, YouTube Ads or other paid channels is advantageous
Team Interaction
💬 Slack: is where everything happens. Whether it's client wins, creative feedback, questions, memes, gifs, or sharing what you're up to at the weekend, it's the heart of our remote team.
📞 Weekly Calls & Creative Training: We hold weekly team check-ins, creative reviews and training sessions to keep everyone connected and continuously learning. It's a chance to bounce ideas around, challenge thinking and sharpen your creative skills. Calls are typically held between 2pm-6pm GMT on Mondays and Wednesdays.
✈️ Retreats & Team Socials: We're a remote-first business, but we love getting together in person too. Every year we bring the team together to celebrate wins, reflect on progress and have some fun. So far, we've taken the team to Thailand, with Summer and Winter Socials, team meet-ups and retreats continuing to be a big part of our culture.
📈 Growth & Development: We're big believers that growth doesn't stop once you're hired. Whether it's learning from the team around you, joining creative training sessions, taking on new challenges or developing your leadership skills, we'll support you in growing both personally and professionally.
🎉 Culture: Building a strong remote culture is incredibly important to us. From Quarterly Games Days and team lunches to wellness sessions, challenges and virtual events, we're always looking for new ways to bring the team together and make Adcrate a fun place to work.
