AI Marketing, eCommerce & CRO Specialist

Key Responsibilities

AI & Workflow Optimisation

Help Lifely become a more AI-enabled marketing and eCommerce business by improving speed, quality and efficiency across workflows.

• Build AI-powered marketing and eCommerce workflows
• Reduce manual work through automation and AI tools
• Create prompts, SOPs, templates and scalable systems
• Automate reporting, research, QA, briefing and insight generation
• Improve delivery quality and reduce operational errors
• Stay ahead of emerging AI tools and apply them practically

This role is focused on creating measurable business impact through AI, not just experimentation.

eCommerce & Shopify Execution

Work closely with marketing, design, development and operations to improve Lifely’s online experience. This includes:

• Supporting Shopify updates across Lifely brands
• Improving product, collection and landing pages
• Briefing developers and reviewing deliverables
• Supporting QA before website changes go live
• Improving customer journeys, UX and conversion
• Turning customer feedback and data into better experiences

Marketing & Growth Support

Support campaign execution, creative testing and growth initiatives across the business.

• Assisting with campaigns across Meta, Google, Email, SMS and SEO
• Developing creative angles, hooks and landing page briefs
• Reviewing performance to identify what to scale or improve
• Supporting expansion into new markets
• Aligning campaigns with stock, customer demand and commercial goals
• Using data and insights to improve decision-making

Must-Have Skills

• Strong experience in eCommerce, ideally Shopify
• Experience in marketing, CRO, UX, customer journey or website optimisation
• Strong understanding of AI tools and how to apply them in real business workflows
• Ability to brief developers, designers and marketers clearly
• Strong communication skills
• Strong project ownership and delivery discipline
• Ability to manage multiple priorities without losing quality
• Ability to turn strategy into execution
• Strong understanding of performance marketing, conversion and customer behaviour
• Comfortable working in a fast-paced, high-expectation environment