PR & SOCIAL MEDIA ACCOUNT MANAGER

Location: Remote (UK-based, North West preferred)

Type: Full-Time

Salary: DOE, with scope to grow into a senior leadership role

Are you a confident communicator with a love of storytelling, strong media instincts and a killer eye for social? Do you thrive when leading others and bringing out the best in your team? We’re looking for a smart-thinking PR & Social Media Account Manager to lead and inspire a small team at LUYA.

This is a leadership role – you’ll not only manage client accounts hands-on, but also guide junior team members, provide strategic direction and foster a collaborative, high-performing culture. To succeed in this role, being highly organised is essential as you’ll juggle multiple projects, meet tight deadlines and keep both clients and your team aligned and focused.

If you love a well-planned calendar, can spot a story from a mile off and get a buzz from seeing your clients in the headlines while mentoring others to do the same, this one’s for you.

WHO WE ARE+

LUYA is a results-driven PR agency specialising in media relations, social media and events. We work with brilliant brands across leisure, property, manufacturing, hospitality and retail, often with ambitious multi-site plans or UK rollouts.

We’re a tight, remote-first team based across the UK, combining big agency expertise and results with small team energy.

THE ROLE+

You’ll be managing a mix of retained clients and campaign projects, as well as leading a small team to deliver exceptional work.

That means:

PR & Campaigns:

• Leading on strategy and execution of annual PR plans and creative campaigns

• Drafting and issuing press releases, features and pitch emails

• Nurturing media relationships and chasing up opportunities

• Keeping clients updated with monthly reports, coverage and fresh ideas

• Leading client meetings and follow-ups

• Spotting emerging PR trends and jumping on relevant news cycles

• Overseeing junior team members' work and providing regular feedback

• Staying on top of timelines, priorities and deliverables to ensure nothing slips through the cracks

Social Media:

• Overseeing and approving full monthly organic social plans

• Supporting with caption copy that brings each brand’s tone to life

• Working closely with our internal design team to deliver standout visuals

• Planning stories, carousels, polls, Reels and highlight updates

• Tracking performance, pulling monthly stats and refining strategy

• Often attending, planning and overseeing content days

• Keeping ahead of trends and bringing fresh energy to client feeds

• Mentoring junior team members on social best practice and content quality

• Ensuring workflows are streamlined and assets are delivered on time

WHAT WE’RE LOOKING FOR

You’ll need:

• Proven experience in leading or mentoring a team within a PR or social media setting

• 2 to 3+ years of agency or in-house PR/social experience

• Strong writing skills and attention to detail

• Proven ability to secure press coverage and manage campaigns

• Experience planning and managing content across Instagram, Facebook, TikTok and LinkedIn

• Confidence leading client comms and meetings

• Exceptional organisational skills and the ability to manage multiple deadlines with ease

• A proactive mindset and ability to bring structure to fast-moving projects

• A natural interest in media, brand tone of voice and digital storytelling

PERKS + CULTURE

• Flexible, remote-first working

• Supportive and collaborative team culture

• Opportunities to grow into a senior leadership position

• Access to exciting brands with space for creativity and ownership

• Generous holiday package

• Mental health support

SOUND LIKE YOU?

Send your CV and a short note about why you’re a great fit to hello@luya.co.uk.