Content Creator

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https://forms.clickup.com/9017548817/f/8cqtr0h-8417/VPYID4ST3M2HOKOYK0

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About Nothing

Billions of plastic straws, cups, and lids are thrown away every day. At Nothing, we’re replacing them with paper products that perform like plastic but decompose into nothing.

Our mission: make sustainability effortless for cafés, chains, and coffee lovers everywhere.

We’ve built a community of over 40,000 followers and 70 million views last year, and we’re just getting started.

Our products are used in 5,000+ locations across North America, from boutique cafes to major chains.

The Role

We're hiring a Content Creator to own the look, feel, and voice of Nothing's social presence.

This is not a “post 3x a week” role. This role is about:

• Making content people actually want to watch, save, and share
• Understanding what resonates with café owners, baristas, and sustainability-minded consumers
• Bringing a consistent creative vision to everything we put out
• Turning our mission into stories that move people

You'll be the creative engine behind our Instagram and TikTok, working closely with our founders, editor, and graphic designer to produce content that feels native, not branded.

What You’ll Do

Create Great Content

• Concept, direct, and appear in Reels, TikToks, and short-form video
• Write captions and hooks that stop the scroll and feel human
• Brief and collaborate with our editor and graphic designer on carousels and static content
• Stay ahead of platform trends and adapt them to Nothing's voice — not trend-chasing, but trend-aware

Own The Feed

• Manage day-to-day posting across Instagram and TikTok
• Maintain a consistent aesthetic and visual identity

Content & Social Execution

• Own day-to-day posting across Instagram, TikTok, and emerging platforms
• Write captions that feel human, smart, and on-brand
• Stay ahead of trends and adapt them to Nothing’s voice (not trend-chasing)
• Help plan content around launches, partnerships, and experiments

What We’re Looking For

You have:

• A portfolio of content you've made - video, photo, carousels, captions
• Strong instincts for what performs and why
• Experience making content for a brand, product, or your own account with real traction
• Comfort on camera (or strong skill behind it - ideally both)
• An eye for aesthetics and a feel for pacing, tone, and storytelling

You are:

• A maker first - you'd rather create than strategize
• Fast and iterative - you ship, learn, and improve
• Collaborative - you work well with a small, fast-moving team

Bonus points if you’ve:

• Grown an account organically from scratch
• Made content that went viral (even once)
• Worked with or managed a creative team or freelancers
• Helped a brand find its visual identity

Why This Role Matters

At Nothing, content isn't marketing - it's how people discover us, fall in love with us, and decide to trust us. The work you make will be seen by millions of people, inside cafés and coffee shops across the world.

If you want to make things that actually matter for a brand people feel proud to be part of, this role is for you.